This holiday, demonstrate that you believe in what the season's all about by lending a helping hand to someone you don't know. If one of our Believe street teams catches you in the act, you could receive a $25 Believe Bonus from Macy's as your reward for doing a good deed.
I thought this was a cool way to tie into their "Believe" marketing campaign this year. Although the newspaper I received had a huge advertisement in it for a Macy*s sponsored CBS special tonight and I am sure Macy*s in only doing this to make money, I still think it's a cool thing to do at Christmas time to encourage the Christmas spirit. In case you are not familiar with the Virginia New York Sun story, here is the article from the paper printed in 1897 from Wikipedia.
Nice story, cool marketing campaign, okay windows (do a better job next year ;-) )
Merry Christmas and Do YOU believe? I do.